Team Rollout

90-Day Plan

Rise Growth Plan

Critical Tasks 1 & 2 — New offer ladder, Titan program, and repricing the existing book. The roadmap to $1M+ in incremental ARR from what we already have.

Rise Online

June 13, 2026

Current State

Where We Are Today

$2.6M

TTM Revenue

$800K

Run Rate Profit

27%

Net Margin

145

Active Clients

Close Mix Problem:
86% Starter · 11% Growth · 0% Titan

Avg MRR/Client: $2,100
The existing book is massively underpriced

CT1 — Offer Restructure

The New 3-Tier Ladder

Starter

$2,000/mo

Owner-Operator Launchpad

Avatar: $10-25K/mo, 1 machine
FB ads, CRM, shared AM

DEFAULT

Growth

$4,000/mo

Multi-Crew Growth Engine

Avatar: $25-75K/mo, running crews
+ Website, SEO, Google Ads, dedicated AM

Titan

$6K+ + 5%

Growth Partner

Avatar: $50K+/mo → $250K+
5% of revenue above baseline

Key shift: Growth is the DEFAULT recommendation, not the upsell. Titan mentioned on 80%+ of qualified calls.

Titan Details

The Titan Program

What They Get

→ Monthly group call (led by Jacob)
→ Quarterly 1:1 strategy call
→ Annual in-person media/mastermind event
→ Titan-only AM (most senior, smaller book)
→ Priority creative testing + early beta
→ Titan dashboard (leads → jobs → revenue)

Cap

30 Titans

first 12-18 months

The Math — Councill Example

Revenue: $3.2M
Current fee: $33K/yr flat
New structure: ~$110K/yr (base + 5%)
3.3x capture lift

Recruitment Pipeline

18 Candidates

Tier A-D, already Rise clients

CT1 — 90-Day Targets

What Success Looks Like

Avg MRR/Client

$2,100

$3,000+

Growth/Titan Mix

11%

40%+

New Titans Signed

3+

🎯10+ Titan candidates pre-qualified

🔧Pricing page rebuilt, VSL updated

📞Tom & Dylan trained on new ladder

📊Script: Titan → Growth → Starter

CT2 — Reprice the Book

4 Buckets, One Goal

BUCKET A — LEGACY

45 clients under $1.5K/mo
→ Reprice to $2K floor

BUCKET B — FULL-SUITE

8-20 clients getting Growth service at Starter price
→ Upgrade to $4K Growth

BUCKET C — NEAR TITAN

Clients at $2-4K/mo
→ Titan invite candidates

BUCKET D — CURRENT TITANS

14 Titans
→ Q4 renewal to new base + performance

$2M — $2.5Mincremental ARR from existing book

CT2 — 90-Day Targets

Reprice Milestones

30+

Legacy clients repriced to $2K floor

8-12

Bucket B upgrades to Growth

5+

New Titans from candidate pipeline

~$70K+

Monthly MRR added from existing book

Ownership

Who Owns What

JACOB

Approve tier definitions
Train Tom & Dylan on new ladder
Interim sales manager (90 days)
Finalize Titan contract

KATIE

Validate Titan deliverables
AM model changes
Lead Bucket A reprice conversations

KRIS + CASEY + TYLER

Rebuild pricing page
Update VSL script + landing page
Update GHL collateral

TOM + TIFFANY

Tom: New script (Titan→Growth→Starter)
New comp structure
Tiffany: Legacy relationship management

Execution

90-Day Timeline

DAY 15

Bucket segmentation complete — every client categorized A/B/C/D

DAY 30

New script live · Pricing page rebuilt · Legacy reprice emails sent

DAY 45

VSL + landing page + GHL collateral fully updated

DAY 60

Titan contract finalized · Tom & Dylan fully trained on new ladder

DAY 90

3+ new Titans · 30+ repriced · Sales manager identified

The Bottom Line

The Math

Conservative

+$409K

10 Titan conversions at $6K base
ARR from existing clients only

Aggressive

+$1.09M

15 Titans at $7K blended + 3% performance
ARR from existing clients only

Equal to selling 45 new Starter clients.
Zero new leads. Zero new ad spend.